Through its annual Reputation Quotient survey, Harris Ineractive has determined the top ten most reputable American companies. They based their rankings on six key characteristics including product quality, trust, social responsibility and how employees are treated. The survey examined 60-companies to determine the rankings, and found that companies with the worst reputation quotients include many financial services institutions. Those with the best reputation quotients include big retailers and tech companies. The top six most reputable companies according to the survey were: Coca-Cola, Johnson & Johnson, Google, Disney, Apple, and Amazon.
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