News

‘Real American Hero’ turns 50

‘Real American Hero’ turns 50

G.I. JOE: This Jan. 31, 2014 photo shows a Gen. George Patton G.I. Joe action figure, right, and other G.I. Joes in a display at the New York State Military Museum in Saratoga Springs, N.Y. A half-century after the 12-inch doll was introduced at a New York City toy fair, the iconic action figure is being celebrated by collectors with a display at the military museum, while the toy's maker plans other anniversary events to be announced later this month. This Jan. 31, 2014 photo shows a Gen. George Patton G.I. Joe action figure, right, and other G.I. Joes in a display at the New York State Military Museum in Saratoga Springs, N.Y. A half-century after the 12-inch doll was introduced at a New York City toy fair, the iconic action figure is being celebrated by collectors with a display at the military museum, while the toy's maker plans other anniversary events to be announced later this month. Photo: Associated Press/Mike Groll

CHRIS CAROLA, Associated Press

SARATOGA SPRINGS, N.Y. (AP) — G.I. Joe is turning 50.

The birthday of what’s called the world’s first action figure is being celebrated this month by collectors and Hasbro Inc., which introduced it in 1964.

G.I. Joe was introduced at the annual toy fair in New York City in early 1964 and hit the shelves in time for the 1964 Christmas shopping season. It soon became a big seller at $4 apiece, identifying him as “America’s Moveable Fighting Man.”

Don Levine, Hasbro’s head of research and development, came up with the idea while returning home from combat as an Army infantry sergeant in the Korean War. “We protected each other and loved each other,” Levine said this week. “Something had to be done to honor these people.”

Sales sank in reaction to the Vietnam War, leading to a line “Adventure Team” G.I. Joes that played down the military connection. Production was halted in the 1970s. In the early 1980s, G.I. Joe was reintroduced as 3¾-inch figures. It was inducted into the National Toy Hall of Fame in 2004.

The action figure has an official G.I. Joe Collector’s Club, which holds an annual “GIJoeCon” convention. This year it’s in April in Dallas.

Collectors will mark the toy’s 50th birthday this Saturday by displaying some of their G.I. Joes at the New York State Military Museum in Saratoga Springs.

Hasbro says it intends to announce details of its 50th anniversary plans during this year’s fair in New York on Feb. 16-19.

News

1 hour ago in Entertainment

Doritos, Esurance early ad winners on social media during Super Bowl

Fresh
beyonce

From the cute and trendy to the downright creepy, Super Bowl 50 was full of ads to remember - and a few that we'd like to forget.

2 hours ago in Entertainment, Sports

TWITTER REACTS: Super Bowl 50 halftime show

Fresh
Coldplay singer Chris Martin sings during halftime of the NFL Super Bowl 50 football game between the Denver Broncos and the Carolina Panthers, Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/David J. Phillip)

Coldplay has a lot of fans ... but most of them were not on Twitter on Sunday night.

2 hours ago in Entertainment, Sports

Coldplay, guests rock Super Bowl 50 halftime

Fresh
Beyoncé, from left, Coldplay singer Chris Martin and Bruno Mars perform during halftime of the NFL Super Bowl 50 football game between the Denver Broncos and the Carolina Panthers, Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Julio Cortez)

Coldplay, Beyoncé, and Bruno Mars brought down the house on Sunday night for an unforgettable Super Bowl halftime show.

2 hours ago in Sports, Trending, Viral Videos

WATCH: Super Bowl 50 commercials

Updated
14-overlay-1

A 30-second commercial spot on Super Sunday can cost up to $5 million. Which Super Sunday ad was your favorite?