News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

News

in Entertainment

Today’s celebrity birthdays

Fresh
shaunwhite

Charlie Sheen, Shaun White, and LMFAO's Redfoo are among the stars celebrating today.

in Entertainment

Daughter reveals Joan Rivers is still on life support

Comedian Joan Rivers arrives for the premiere of the documentary "Joan Rivers - A Piece Of Work" during the 2010 Sundance Film Festival in Park City, Utah January 25, 2010.

Comedian Joan Rivers remains on life support after being hospitalized in serious condition due to cardiac arrest.

in Music

Paul McCartney urges Scots to shun independence

Sir Paul McCartney performs with his band during the "Out There" Tour at the Times Union Center on Saturday, July 5, 2014, in Albany, N.Y.

Paul McCartney has signed an open letter to Scottish voters urging them to choose 'No' in a crucial poll over plans for the nation to break away from the rest of the U.K.

in Lifestyle

Pistachios may help reduce diabetes risk

Pistachios are seen after sorting at a processing factory in Rafsanjan, 1,000 kilometers southeast of Tehran September 23, 2008.

For people who may be headed for type 2 diabetes, regularly eating pistachios might help turn the tide.