You’ve heard of (and probably eaten!) dark, milk and white chocolate.

Now there’s a colorful new addition to the chocolate family…pink!

Time reports on the invention of ruby-colored “pink” chocolate that has a fruity, refreshing flavor made from the ruby cocoa bean.

Who do we have to thank for the first new chocolate flavor in 80 years?

Millennials!

The new, bright-pink delicacy looks FABULOUS in your Instagram photos…see for yourself!

Say “Chocolate!” 📸